About
About
REBRAND PROJECT
A full brand transformation for Ajishoku Foods — 30 years of Japanese craftsmanship, finally given a presence to match.
About
About
Exceptional product.
No presence to show for it.
Ajishoku had 30 years of craft and a loyal client base built entirely on referrals. But their site was outdated, there were no sales tools, and nothing communicated the premium quality of what they actually made. New partners had no way to trust what they couldn't see.
We saw an opportunity to do what Wagyu did for beef: make Japanese origin itself the credential. Three phases — brand, website, photography — built as one unified system that works as a 24/7 sales tool for a business that had only ever grown through relationships.
To strengthen recognition, a secondary graphic language was created for campaigns, presentations, and client touchpoints. The UI elements of their website were redesigned in harmony with the new identity, creating a seamless user journey. By focusing on a system-driven approach, Theo Agency now has a brand that works as hard as it inspires.
About
About
Trust and Engagement
News is about credibility, and the UI had to reflect that responsibility. From the outset, we approached The New app with a design for-trust philosophy. Clear source labeling was integrated into every story card to avoid ambiguity. Verified icons and color-coded categories help users quickly identify the reliability of their news. We kept transparency in mind, with clear timestamps and author names visible on each article. To drive engagement, interactive elements like polls, share buttons, and quick reactions carefully integrated into the design.
About
About
Trust and Engagement
News is about credibility, and the UI had to reflect that responsibility. From the outset, we approached The New app with a design for-trust philosophy. Clear source labeling was integrated into every story card to avoid ambiguity. Verified icons and color-coded categories help users quickly identify the reliability of their news. We kept transparency in mind, with clear timestamps and author names visible on each article. To drive engagement, interactive elements like polls, share buttons, and quick reactions carefully integrated into the design.